STUDINFO. How we helped 100+ thousand applicants

STUDINFO is an EdTech platform that simplifies admission to Ukrainian universities by providing applicants with personalized recommendations, up-to-date data, and tools for choosing an educational institution.

Research

The research was based on the results of surveys and in-depth interviews, some of which I moderated personally. The gathered insights became the basis for creating user personas and were structured using the Bridges framework. I also analyzed pricing strategies and prioritized features.

Degree Programs

A preview of the results allows quickly demonstrate the value of the product. To reduce the number of incomplete questionnaires, I added a results uniqueness indicator. I also used emojis next to the competitive score for gamification and quick information processing.

Universities

I conducted card sorting research to improve the usability of the filters. I added 'Top' badges to the university cards as a quick reference for users.

Learning materials

I added category tags and material counts to the item cards to increase predictability. For materials, I used 'new' and 'popular' badges as social proof.